Sameer Bhopale Joins FYNXT as CMO to Lead Global Brand Growth
When we look at FYNXT today, we see a company that has built modular fintech infrastructure capable of transforming how FX/CFD brokers and financial institutions operate. Our platform spans CRM, onboarding, IB management, white-label trading portals, and payment integrations — delivering the speed, scalability, and confidence that clients need to move fast in competitive markets.
To accelerate our next phase of global expansion, we are pleased to announce the appointment of Sameer Bhopale as Chief Marketing Officer (CMO). With over 15 years of global marketing leadership across B2B and B2C financial markets, Sameer brings a unique blend of strategic thinking and operational execution. His mandate is clear: turn our platform’s powerful value proposition into a predictable growth engine and lasting brand equity — using data, narrative, and automation to shorten decision cycles and improve conversion efficiency, while enhancing client lifetime value.
Why This Moment Matters
FYNXT is expanding rapidly across regions. Marketing now plays a central role in shaping our brand positioning, driving top-of-funnel growth, and strengthening engagement with institutional clients and brokerages worldwide.
As our CEO, Aeby Samuel, puts it:
“Sameer brings both the strategic lens and the operational discipline we need at this stage of our growth. He understands how to build high-velocity marketing engines that align tightly with sales and product, especially in complex, regulated industries like ours. As we expand across regions and deepen our offerings, his ability to scale brand trust and demand generation will be a key accelerator for FYNXT and for our clients.”
A Proven Track Record in Fintech Growth
Before joining FYNXT, Sameer spent over 13 years at FXCM as Global CMO, where he was part of the leadership team that took the company public with a $1.5B market cap. He managed a $50M global marketing budget and led 40+ marketers across North America, Europe, and APAC — scaling performance marketing, automation, and market-specific campaigns that grew global brand recognition by 25% and maintained an average client retention rate of eight years.
Notable initiatives under his leadership included:
- Launching FXCM’s first global trading contest with CNBC
- Deploying a multi-region ABM strategy that increased enterprise pipeline velocity by 35%
- Rolling out localized, multilingual campaigns across 20+ countries
- Scaling affiliate and influencer marketing across EMEA and APAC
In recent years, he has advised multiple fintech and technology firms as a Fractional CMO through The Marketing Effect NY, helping them sharpen positioning, optimise acquisition costs, and drive long-term value through scalable marketing systems.
The Road Ahead at FYNXT
Sameer’s appointment marks a pivotal step in our commitment to customer-centric innovation and sustainable growth. Together, we are building a marketing engine that is measurable, high-velocity, and deeply integrated with sales, product, and client success.
FYNXT has the platform, the vision, and the momentum. With him onboard, we are confident in our ability to amplify our story, grow demand predictably, and strengthen our brand in every market.
About FYNXT
FYNXT is a Singapore-headquartered fintech company delivering next-generation, modular digital infrastructure for FX/CFD brokers, wealth management firms, and financial institutions. Our no-code platform powers CRM, onboarding, IB management, white-label trading portals, and payment integrations — helping clients launch, scale, and modernize brokerage operations with speed and confidence.
If you’re a broker looking to accelerate growth, modernize operations, or strengthen client engagement — we’d be delighted to explore how FYNXT can deliver both immediate and long-term value.
