Australian Broker Doubles Trading Activity and Adds $3B+ Volume with FYNXT Contest Manager
Enabling brokers to scale volumes while keeping acquisition costs under control.
At a Glance
Broker: A top-tier, Australia-based multi-asset broker with high-net-worth clientele
Challenge: Escalating client acquisition costs and stagnant trading activity despite higher marketing spend.
Solution: FYNXT Contest Manager seamlessly integrated with MT4/MT5 to drive participation
Go-Live Timeline: Contest rolled out smoothly and without any operational downtime in less than 2 weeks.
Key Outcomes:
- 20% lower cost per acquisition
- 2X trading activity
- $3B+ additional trading volume
1) The Challenge
The broker faced two pressing issues: trading activity among clients had plateaued, and the cost per acquisition was rising due to dependence on affiliates and paid advertising. To remain competitive, the broker needed a solution that could:
- Stimulate higher trading activity across its client base
- Drive a significant increase in total trading volumes
- Cut acquisition costs to improve overall ROI
2) The Solution
The broker adopted FYNXT Contest Manager, enabling them to launch live trading contest directly on MT4/MT5. This contest gave traders a transparent, competitive, and engaging reason to participate more actively.
- Seamlessly integrated FYNXT Contest Manager with existing MT4/MT5 platforms
- Launched a real fund trading contest to drive participation and trading activity
- Enabled automated leaderboards, dashboards, and reporting for full transparency
- Implemented SMS and email OTP validation to ensure secure and verified entries
- Delivered a fully branded contest experience customized to the broker’s identity
Customer Quote:
“In just one month, we doubled trading activity while reducing CPA by 20%.” — Head of Marketing, Australia Broker
3) Execution
FYNXT delivered the project seamlessly through a structured rollout process:
Pre-launch: Contest configuration, brand identity, and marketing materials were finalized before launch.
Integration: Zero-disruption connection with MT4/MT5 and client validation.
Dry Run: Internal checks conducted to confirm stability and performance.
Launch: Fully live in under 2 weeks with ROI monitored in real time.
4) Results
The broker achieved strong, measurable results within the first month of launch:
- $3B+ trading volume generated
- 2X increase in trading activity
- 20% reduction in CPA compared to affiliates and paid ads
The Contest proved to be an effective channel to generate more volume at lower cost.
5) Operational Impact
| Impact Area | Before | After |
| Trading Activity | Engagement had plateaued; limited growth | Activity levels doubled following contest launch |
| Trading Volume | Incremental growth was slow and inconsistent | $3B+ in additional trading volume generated |
| Acquisition Costs | Rising CPA due to reliance on affiliates and paid ads | 20% lower CPA achieved through direct contest participation |
| Speed to Market | Campaigns required long planning and manual execution | Go-live achieved in <2 weeks |
6) Why FYNXT
- Launch contests in under 5 minutes
- Unlimited parallel contests with real-time dashboards
- Supports both virtual & real-fund formats
- Automated leaderboards and lead validation
- Compliance-ready and secure
- Fully white-labelled for brand consistency