At a Glance
- Broker
- A top-tier, Australia-based multi-asset broker with high-net-worth clientele
- Challenge
- Escalating client acquisition costs and stagnant trading activity despite higher marketing spend.
- Solution
- FYNXT Contest Manager seamlessly integrated with MT4/MT5 to drive participation
- Go-Live Timeline
- Contest rolled out smoothly and without any operational downtime in less than 2 weeks.
- Key Outcomes
- 20% lower cost per acquisition
- 2X trading activity
- $3B+ additional trading volume
The Challenge
The broker faced two pressing issues: trading activity among clients had plateaued, and the cost per acquisition was rising due to dependence on affiliates and paid advertising. To remain competitive, the broker needed a solution that could:
- Stimulate higher trading activity across its client base
- Drive a significant increase in total trading volumes
- Cut acquisition costs to improve overall ROI
The Solution
The broker adopted FYNXT Contest Manager, enabling them to launch live trading contest directly on MT4/MT5. This contest gave traders a transparent, competitive, and engaging reason to participate more actively.
- Seamlessly integrated FYNXT Contest Manager with existing MT4/MT5 platforms
- Launched a real fund trading contest to drive participation and trading activity
- Enabled automated leaderboards, dashboards, and reporting for full transparency
- Implemented SMS and email OTP validation to ensure secure and verified entries
- Delivered a fully branded contest experience customized to the broker’s identity
“In just one month, we doubled trading activity while reducing CPA by 20%.”
Execution
FYNXT delivered the project seamlessly through a structured rollout process:
- Pre-launch
- Contest configuration, brand identity, and marketing materials were finalized before launch.
- Integration
- Zero-disruption connection with MT4/MT5 and client validation.
- Dry Run
- Internal checks conducted to confirm stability and performance.
- Launch
- Fully live in under 2 weeks with ROI monitored in real time.
Results
The broker achieved strong, measurable results within the first month of launch:
- $3B+ trading volume generated
- 2X increase in trading activity
- 20% reduction in CPAcompared to affiliates and paid ads
The Contest proved to be an effective channel to generate more volume at lower cost.
Operational Impact
| Impact Area | Before | After |
|---|---|---|
| Trading Activity | Engagement had plateaued; limited growth | Activity levels doubled following contest launch |
| Trading Volume | Incremental growth was slow and inconsistent | $3B+ in additional trading volume generated |
| Acquisition Costs | Rising CPA due to reliance on affiliates and paid ads | 20% lower CPA achieved through direct contest participation |
| Speed to Market | Campaigns required long planning and manual execution | Go-live achieved in <2 weeks |
Why FYNXT
- Launch contests in under 5 minutes
- Unlimited parallel contests with real-time dashboards
- Supports both virtual & real-fund formats
- Automated leaderboards and lead validation
- Compliance-ready and secure
- Fully white-labelled for brand consistency