Prop Trading Firms Sales & retention
Trading competitions that feed the challenge funnel
How a prop trading firm ran trading competitions with leaderboards and challenge rewards, bringing new traders into its paid programmes.
The starting point
A client has a large community on social channels but few ways to turn followers into challenge buyers. Competitions were run by hand from spreadsheets, rules were posted in chat, and prizes were credited one by one.
What they needed
- Launch competitions with written rules and a clear window
- Show participants a live leaderboard
- Reward winners with challenges or discounts
- Follow participants into the challenge funnel
What FYNXT delivered
FYNXT set up Contest Management for the firm's community. Each competition has its own rules, window and leaderboard, winners receive challenge rewards automatically, and every participant lands in Financial CRM so sales can follow up.
What changed
- Competitions launch without a developer
- Rewards are issued by the rules
- Participants become known leads
- Dealing & trading ops
Challenge accounts created and graded by written rules
Financial CRM · TradeOps Control Center · Client experienceRead the use case - Payments & treasury
Profit-split payouts funded traders can follow
Payment Orchestration · Financial CRMRead the use case - Partners & introducers
Affiliates paid on every challenge they sell
Incentive ManagementRead the use case
Next step
See how FYNXT would run this for your firm.
Book a demo and we will walk through this use case on your own set-up, with the systems you already run.